‘Revolution begins with the self; in the self’ goes a famous saying. Staying true to this thought, India’s first and longest-running adventure reality show Roadies is back, but this time with a twist. MTV India is the universe of the young and cultural home to the millennial generation. Known to be a brand that always has a steady grasp on the youth’s pulse, this time, in its 17th season, MTV Roadies Revolution aims to start a revolution and bring about social change. MTV Insights Studio findings showed that the youth of today wants to be action-oriented and not armchair activists.
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